Issue 87, 5/2/08

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New in 2008, P3 introduces the P3Media Workshops 2008 and the P3Digital Workshops 2008 to help advertisers up-skill their marketing teams on the industry landscape, best practice, recent innovations and future opportunities.

Run in conjunction with News Limited and News Digital Media, the P3Media and P3Digital Workshops are open to the marketing and advertising industry to enhance their knowledge, make more informed decisions and to actively contribute to the brand strategy and planning in media and digital.

So download a booking form and we look forward to seeing you there!

P3Media Workshops ON SALE

Melbourne - Tuesday February 26
Sydney - Thursday February 28 

Get an overview of the media landscape, a snapshot of individual media categories with real examples of best practice and innovation and future opportunities ranging from ideas just around the corner to the limits of what is possible within the next 5 years.

Media options have and are becoming more numerous and more complex. There are more and more stakeholders involved in the media process with the rise of procurement and sourcing. Marketers are no longer provided with regular market updates by their media agencies and are increasingly reliant on the advice of media providers.

Workshop Speakers
Television – Damien Keogh, National Sales Director, MCn 
Newspapers – Stephen Tait, Commercial Director, The Australian
Radio – Chris Dawson, Network Strategy Manager, The Australian Radio Network
Outdoor – Charles Parry Okeden, CEO, Consumer Channel Networks
Magazines – Jane Nichols, Group Director of Advertising, News Magazines
Online – Ed Smith, Chief Commercial Officer, News Digital Media
Integration – Andrew McNally, Integration Sales Director, Newsnet

Wright highlights a knowledge gap

The increasing complexity of media and the constant innovation driven by digital technology, coupled with the demise of the media agency research department means than much of the essential information that flowed naturally from supplier to buyer no longer does so.

In an age of real time, online communication, this has effectively created a knowledge gap, which many media proprietors are attempting to address with little success.

P3Media's Stephen Wright  has therefore developed the P3Media Workshops to help advertisers up-skill their marketing teams and regain this lost expertise. Stephen believes "obtaining a source of relevant, up to date and impartial knowledge is essential for any marketer operating in the media landscape."

Woolley speaks at APMA

Promotion Marketing Executive Breakfast Series
Melbourne - Tuesday Feb 12th, 7.30am, Royce Hotel
Sydney - Tuesday April 8th, 7.30am, Urban Hotel

Spend a morning with Darren Woolley as he talks about helping people achieve commercial purpose through creative process. This event is a must for everyone involved in the pitching and negotiation process and would also be beneficial for those dealing with client procurement departments.

For more details or to register, see the APMA website or email Lyndon Vincent in Melbourne, or Elisa Terrano in Sydney.

P3Digital Workshops set for MARCH

Melbourne - Tues March 18
Sydney - Thurs March 20

Get an overview of the online media & advertising landscape, identify current trends and major digital opportunities, learn how to set and measure digital objectives and how to effectively integrate digital within the media mix. The Workshop Sepakers include:
• Russell Easther, Business Director, P3Digital
• Lachlan Brahe, Managing Director, emitch Sydney
• Ed Smith, Chief Commercial Officer, News Digital Media

Who should attend?
• first timers to novice marketers who plan to use digital channels
• junior to mid-weight brand, advertising and marketing professionals
• procurement specialists responsible for managing marketing functions
• junior to mid-weight account management
• no digital experience is expected of participants

For information or to register, contact Amanda Constable on 03 9682 6800 or download a booking form here.