Issue 96, 01/07/08

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You'll find the updated TrinityP3 website at www.trinityp3.com

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You’ve most likely read in the trade press recently that P3 is about to undergo a name change – well, that’s right. We are now TrinityP3, Marketing Management Consultants and have opened offices in Hong Kong and Singapore, with a view to expanding to Dubai, London and the US in coming years.

So in this edition of TrinityP3 e-news, we will share with you our fresh focus and continued dedication to provide you with the very best advice on your marketing communication spend.

New name, fresh focus

At TrinityP3, our vision is to build a business that has a uniform offering around the world, based on methodology, intellectual property and intellectual rigour developed here over the past 8 years. The addition of Trinity to the P3 name is a reference to the importance of balancing the trinity of cost, time and quality, with a renewed focus on:

1. Strategic Alignment – making sure all of your marketing communications processes are aligned to your objectives from business to supplier

2. Process Improvement – improving speed to market and cost efficiency, while enhancing quality through process improvement and skill training to achieve maximum value

3. Operational Assessment – on-going assessments to monitor the marketing communications process to identify improvement opportunities across production, media, environmental impact and all aspects of marketing communications.

While we are expanding overseas, there will continue to be a focus on providing you with the high standard of independent benchmarks and industry best practice advice. In Sydney and Melbourne we have more than 15 industry-experienced consultants, including myself, available to help you achieve maximum value for your marketing communications budget across Australia. 

Email Darren Woolley at darren@trinityp3.com with a question regarding your need for alignment in your marketing communications.

marketing management consultant?

What is a marketing management consultant, exactly?

Marketing communications has become increasingly complex with more channels than ever before to reach a consumer that is increasingly more disengaged than ever.

Marketers are finding themsleves managing between 12-18 separate specialist service providers. Yet, to maximise the value of marketing, organisations need a totally integrated process that engages their service providers from beginning to end. By getting agencies working towards the same goal, marketers must select the right specialists and make sure each works together to deliver the right brand presence in the marketplace. 

TrinityP3 provides a strategic alignment of your business, marketing and communications objectives by setting the right objectives at each stage, ensuring the right processes are in place with the right stakeholders so all parts work towards a common goal: maximising and measuring the value of your marketing communications.

Read more at www.trinityp3.com.au

range of services

TrinityP3
• Improves relationships & effectiveness
• Provides understanding & insight
• 100% independent
• Broad, relevant industry experience
• Fixed cost upfront

We primarily help advertisers develop
1. Strategic Alignment - in the areas of roster rationalisation, supplier search & selection, remuneration, contracts, environmental strategy and strategic production sourcing.

2. Process Improvement - in the areas of training workshops, process optimisation, process mapping, green reduction, production management.

3. Operational Assessments - in the areas of cost benchmarking, process reviews, collaboration & relationship evaluation, green assessments and production assessment reports.

These services are provided to advertisers across the breadth of the marketing mix including creative agencies, media agencies, digital agencies, and marketing services agencies such as Design, PR, DM, sales promotion, research and the like.

Click here to download the TrinityP3 range of services.