| Having trouble reading this newsletter? Click here to see it in your browser. |
 |
 |
Issue 99, 14/08/08 In this Issue
In Other News TV Workshops - Booking Now. Email for your Booking Form today. Pass it on Know anyone who might be interested in our newsletter? Click here to forward this newsletter. |
|
|
Ever wonder why television production costs are so high? In our experience assessing and benchmarking television production costs, much of the waste and excess is often due to advertisers not understanding the television production process. Which is understandable considering most marketing teams will only work on a major TV campaign once a year. So in this edition of TrinityP3 e-news, we present our Top 10 ways to better manage your next TV campaign. 10 tips to better manage a TV campaign 
In order to have your next TV shoot run smoothly from briefing to on-air, here are some ideas to help you manage the process better. 1. Always stipulate your production budget in the creative brief. Introducing a budget late in proceedings that rules out the creative idea damages the relationship with your agency. 2. Allow enough time. Rushed jobs with tight deadlines mean that many checks and balances fall by the wayside and these projects will always go over budget. Allow time to consider alternatives and manage the project properly. 3. If you are new to the company always read the client/agency contract to establish which production costs and services are covered by the retainer or not agreed to at all. 4. Understand the culture, mind set and hierarchy of the agency, production house and director. This will allow you to better understand where they are coming from and that their priorities may not necessarily be your priorities. 5. Ensure tender best practice. Make sure that your agency follows best practice when it comes to the film company tender process by sending the same tender brief to all three bidding production houses and that all bids presented to you are genuine and not 'dummy' bids. 6. Make sure you understand the production house quote prior to sign off. Know which costs centres are marked up and which are not. Under the most common production house terms and conditions (the SPAA agreement) there is no right of audit once the agreement is signed. 7. Talent negotiation is often not negotiated due to lack of time and expertise in the agency. Currently the terms and conditions are established by the supplier (actors and managers), not by the buyer (the advertiser). Industry benchmark rates are only benchmarks, but are often presented as Award rates either standard or mandatory. 8. Embrace the new 35mm film video equivalent and make considerable savings on stock & telecine. This recent development eliminates expensive film stock costs. Unfortunately some TVC producers are slow to embrace this new and cost effective medium. 9. Consolidate with one post-production supplier to achieve rebates. There are selected providers that can provide a full suite of post-production services of world-class quality at discounted rates. Rebates and discounts of 15% - 20% and even up to 25% are achievable depending on your spend. 10. Contact TrinityP3. We have a specialist team to offer clients independent advice on all types of broadcast production shoots and costs as well as a new talent agreement that addresses many issues and can be customised to the needs of the advertiser. Contact our production team for advice, or sign up for one of the TV Workshops for Advertisers being held in Sydney and Melbourne in October. 
Do you need to upskill your team on television production? Do your productions always seem rushed? Is your team confused by industry jargon? Are you plaugued with confusing estimates? Get all the skills and inside information you need at the Download a Booking Form here or contact Amanda for more information on 03 9682 6800. 
Australian Marketing Institute Lunch Tuesday, 30 September 2008, 12.30 - 2 PM |
|
 |