Issue 111, 18/03/09

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These days, everyone's trying to squeeze more out of their marketing budget than ever before. From reviewing agencies to evaluating internal relationships, there's plenty of scope for improvement in all areas of the marketing communication mix. So in this edition of TrinityP3 e-news, we look at the best and simplest ways to achieve maximum value for your marketing budget and improve your ROI.

Top Ten Steps to Maximum Value

Step 1: Roster Review & Rationalisation.
The roster of marketing communication service providers often develops organically over time. Yet the requirements of the roster can change regularly with the marketing plan. The ideal supplier roster reduces duplication of services and resources, allows flexibility to adjust to the needs of the marketing plan, yet is expansive enough to deliver the volume of work. You must assesses capabilities, relationships and financial impacts to ensure a sustainable and optimal outcome.
Ask for TrinityP3's Roster Rationalisation service.

Step 2: Benchmarking Agency FTEs To Client Scope.
A best-practice Scope of Work (SOW) for your agency should be very specific in terms of deliverables, complexity and rework. Methodologies developed by TrinityP3 enable benchmarking an agency's FTEs for the client's Scope of Work and comparing to best practices. This methodology provides independent and definitive metrics to determine the ideal resourcing to deliver the scope of work effectively and efficiently.
Ask for TrinityP3's Scope Calculator and Scope Monitor.

Step 3: Performance Management Assessment.
It is essential to identify and correct client-agency processes and work practices that stand in the way of efficiency and effectiveness. Benchmarking the level and mix of resources and remuneration helps identify areas of inefficiency. And with most inefficiencies client-driven, assessing the impact of the client process on the agency allows us to identify and correct these inefficiencies.
Ask for TrinityP3's Resource & Remuneration Benchmarking service.

Click here to read the rest...

And then choose your first step and start today to improve the value of your marketing budget - contact Darren Woolley in Melbourne on 03 9682 6800 or Sydney on 02 8399 0922 or email darren@trinityp3.com

Pitch Perfect?

In any pitch process for marketing services providers, being digital, media, creative, direct marketing or whatever, there are four essential stages.

Often marketers will get one, two or three of these but rarely, if ever, do they get all four. And you must have all four right to find the right agency AND make the new relationship work.

1. The list
2. The chemistry & capabilities
3. The remuneration
4. The contract

To ensure you get your current or next pitch process perfect, click here to read more...

Case Study - TV Production

Service: 48Hr TV Production Assessment Report

Background
A teleco client was regularly reproducing a TVC spot to include a range of offers. Each time a new version of the TVC was created, the advertiser was charged almost the same as the original production, when only the offers were changing. For each offer change, the agency considered these 'new' TVCs and engaged a production company to produce them.

Recommendation
After assessing the costs of several of these TVCs, TrinityP3 suggested these 'offer' commercials be produced directly by the post-production house without the involvement of the agency or  production company. TrinityP3 then helped implement this client / post production house relationship.

Result
Proposed Quote: $150,000
Cost agreed after TP3 report: $75,000
Saving: $75,000 or 50% of budget
Return on investment: against the fee for service charged by TrinityP3 was 3125%.

Talk to us today about assessing your next TVC quote, Melbourne 03 9682 6800 or Sydney 02 8399 0922 or email people@trinityp3.com

Case Studies - Green Marketing

Looking for ways to integrate your company's environmental policy into your marketing plans?

If not, you should be.

TrinityP3 has been helping many advertisers understand the carbon footprint created by their advertising spend. Click here to read about some of our recent case studies, the reasons for using our unique Green Marketing system and the benefits that can be achieved.

Or to find out more please contact Business Director, Chris Sewell in Sydney on 02 8399 0922 or at chris@trinityp3.com