Issue 88, 19/2/08

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In Other News

P3Media Workshops are NEXT WEEK - email amanda@p3.com.au for your Booking Form today!

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Digital and online marketing is an increasingly important tool for marketers and yet sources of comprehensive and independent knowledge and advice are rare. Here is a unique opportunity to up-skill your marketing team on better understanding the industry landscape, best practice, recent innovations and future opportunities. Equip them with the knowledge and skills they will need throughout the year to better plan, strategise and participate in your 2008 marketing schedule.

In this edition of P3 e-news, find out more about the P3Media Workshops 2008 and the P3Digital Workshops 2008, specifically aimed at helping advertisers increase their industry knowledge, make more informed decisions and to actively contribute to the brand strategy and planning in media and digital.

Workshops start next week, so download a booking form TODAY. 

Close the digital knowledge gap

Through interactions over the past year, we have witnessed common themes in client's digital marketing education. Based on the sheer numbers of clients P3Digital consults to, the industry in general has a basic to low understanding of digital marketing and online advertising. This is due to the rapid rise of the opportunity, few historic results and the severe lack of digital marketing knowledge or talent available.

As Russell Easther from P3Digital explains, "It is clear that advertisers need to be active online, however this is usually hampered as many senior marketers are unfamiliar with digital marketing concepts from strategy through to execution. I have seen many a good idea lie on the digital desktop because senior buy in was unattainable."

"Many marketers understand how digital marketing works however lack the conviction or knack of selling a digital idea. This is generally through a lack of experience and more importantly reliance on the digital agency to fill in the blanks."

Through these encounters over the past year, P3Digital has developed a basic education campaign covering:-
• the online media landscape
• how to set online objectives
• major digital marketing opportunities
• integrating online media within the media mix

Based on the successful P3TV Industry Workshops, the P3Digital Industry Workshops will address the digital 'knowledge gap' in a non threatening and relaxed environment for marketers of all levels to get up to speed with online advertising. See below for booking details or email Russell Easther to talk about getting better value from your current digital marketing budget.

P3Digital Workshops 2008

Melbourne - Tues March 18
Sydney - Thurs March 20

Get an overview of the online media & advertising landscape, identify current trends and major digital opportunities, learn how to set and measure digital objectives and how to effectively integrate digital within the media mix. Speakers include:
• Russell Easther, Business Director, P3Digital
• Lachlan Brahe, Managing Director, emitch Sydney
• Ed Smith, Chief Commercial Officer, News Digital Media

Who should attend?
• first timers to novice marketers
• junior to mid-weight brand, advertising and marketing professionals
• junior to mid-weight account management
• no digital experience is expected of participants

For information or to register, contact Amanda Constable on 03 9682 6800 or download a booking form here.

P3Media Workshops - Last Chance

Melbourne - Tuesday February 26
Sydney - Thursday February 28 

Get an overview of the media landscape, a snapshot of individual media categories with real examples of best practice and innovation and future opportunities ranging from ideas just around the corner to the limits of what is possible within the next 5 years.

Media options have and are becoming more numerous and more complex. There are more and more stakeholders involved in the media process with the rise of procurement and sourcing. Marketers are no longer provided with regular market updates by their media agencies and are increasingly reliant on the advice of media providers.

Workshop Speakers
Television – Damien Keogh, National Sales Director, MCn 
Newspapers – Stephen Tait, Commercial Director, The Australian
Radio – Chris Dawson, Network Strategy Manager, The Australian Radio Network
Outdoor – Charles Parry Okeden, CEO, Consumer Channel Networks
Magazines – Jane Nichols, Group Director of Advertising, News Magazines
Online – Ed Smith, Chief Commercial Officer, News Digital Media
Integration – Andrew McNally, Integration Sales Director, Newsnet

Anecdote Business Workshops

Anecdote is running a number of highly interactive one-day workshops over the next few months in several capital cities. 

Canberra - Storytelling for Business Leaders, Tuesday, 26 Feb
Melbourne - Narrative Techniques for Business, Wednesday, 27 Feb
Perth - Narrative Techniques for Business, Tuesday, 11 March
Sydney, Storytelling for Business Leaders, Wednesday, 16 April

The cost for each of these 1-day workshops is $495. 

Contact Anedote at info@anecdote.com.au to register and quote #28 for a 10% discount. A complete workshop schedule for 2008 can be found at http://www.anecdote.com.au/courses.php.